What's measured matters. Or put another way: if it matters, measure and report it. Adoption of a comprehensive set of sustainability indicators (that may have been developed as part of a sustainability plan) provides one vehicle for a city to report on accomplishment of multiple (and often interlinked) city goals, programs and projects, including GreenStep best practices and comprehensive plan goals. This transparency and accountability to community members about city sustainability work fits well with educating and engaging community members as partners in envisioning and building a more sustainable city. The point of public participation in city affairs is that by adding the value-rich perspectives of community members to the information-rich perspectives of city staff, we can create wiser public policy.* In total, actions to implement this best practice result in:
- A commitment to achieve specific outcome measures based upon a vision for the city, developed through community engagement.
- Educating community members about the city vision and desired outcomes so that these become a shared vision and outcomes.
- Engaging residents, businesses and institutions to change their practices to help meet city goals.
- Reporting on accomplishments each year.
* from Daniel Yankelovich: The Magic of Dialogue (2001)